Are Press Releases Dead or Are Still Working?

 Want to learn more about Press Releases?

Heard a lot about Press Releases but are not sure if they work or not?

Worried if these will bring you results? 

If any of these question has an answer with 'Yes' then you are in the right place and will be going to learn the right thing. In this article we will be looking at the fact that if press releases are working or not. 


 

First of all, we will look at the meaning of such content and the reason behind getting them published.

A press release is a small news byte that an organization publishes on media platforms. It is done to reach the target audience of the business and share some update with them. Press Releases are a great way to keep your users or audience updated with everything that you are doing.

They can include new features that you are bringing in, new funding that you got or a message for the users from a member of the board. These media channels either take a fee or can also publish press releases for free if your organization is an authority one as it will give reach to that media website.

A lot of business houses still depend on press releases to keep their users engaged with all the updates. But for small businesses and the ones that are just starting out, their is a lot of confusion on the ability of Press Releases to work.

So, let us share some important facts about Press Releases:

  • More than 100 million people get their news online every day
  • More than 150 million people use search engines every day to look for latest updates
  • More than 50% journalists follow search engines to get the latest news updates about different organizations

This shows the reach that you will be getting after publishing your brand stories. But, to get better results you should also be following some guidelines otherwise the campaigns will fail. 

What are these guidelines?

These guidelines are simple, you should be using storytelling instead of promotion while publishing a press release. It is not the right place to promote your products and services. But, it is a tool to get connected with your target users and build a brand.

Also, try looking for quality websites and not spam and only accept quality submission. Having a press release on spam website might hurt your website too and would also hurt your branding growth.

You should also hire a press release writing company that is trusted for its work. It is always good to hire professional press release writers because they know the important elements of this content piece. They also have experience of writing press release for different verticals.

Now, if someone asks that press release works or not then answer them with 'Yes, they do work, it all depends on how well are you working on them.'.

We hope this article would have cleared your doubts about press releases and if your organization should invest money on them or not.

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