Content Marketing Statistics 2020 Special Edition

Content Marketing is no more a thing to ignore or to take lightly. Brands like Nike, Rolex, Reebok, etc are using content marketing to scale their business in one or the other way.

Sometimes you can't even measure the ROI with your content marketing campaigns at present. It is a game that you play for the future and not for the current situation. Like, big brands that we mentioned above are using it in the present by sharing valuable content or maybe just to catch attention.

But, this attention would not redirect the audience directly into the list of customers. They might take the decision at a later stage. But, it definitely makes them aware about the brand practices and also creates a sense of trust.

If given two choices people would prefer to buy from a brand that they have consumed content from. This makes content marketing an important or you can say most important factor when it comes to sales and business growth.

Below are some of the most important statistics related to content marketing for the year 2020:

1. 77% of adults use Internet at least once a day that makes it a place that you can use to reach your target audience.

2. More than 25% of adults in USA are almost always online on the Internet.

3. As of 2018, more than 65% of marketers want to know the process of creating content strategy by 2020.

4. 65% of the marketers find it hard to create engaging content.

5. Blog creation is the most important thing for more than 50% of the marketers as it is one of the most engaging form of the content on the Internet. You can't ignore having a blog on your website as almost every website on the Internet is having a blog, even Google has a blog on their website.

6. 45% of the global Internet users listen to a podcast and thus you can have podcast in your list for the next content strategy that you will create for your online business.

7. Around 50% of the marketers are making YouTube their priority for marketing things.

8. That’s not surprising, as video gets results. Video is trusted by 40% of millennials and half of those aged 18-34 would stop what they’re doing to watch a new video.

These were some of the most important statistics about content marketing in 2020. Looking at these stats you can assume the growth of this filed in the coming years. You can drop your queries in the comment box and we would be happy to revert back to each and everyone.

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