Content Marketing Statistics 2020 Special Edition
Content Marketing is no more a thing to ignore or to take lightly. Brands like Nike, Rolex, Reebok, etc are using content marketing to scale their business in one or the other way. Sometimes you can't even measure the ROI with your content marketing campaigns at present. It is a game that you play for the future and not for the current situation. Like, big brands that we mentioned above are using it in the present by sharing valuable content or maybe just to catch attention. But, this attention would not redirect the audience directly into the list of customers. They might take the decision at a later stage. But, it definitely makes them aware about the brand practices and also creates a sense of trust. If given two choices people would prefer to buy from a brand that they have consumed content from. This makes content marketing an important or you can say most important factor when it comes to sales and business growth. Below are some of the most important statistics related to