Is The Content Creation Market Saturated?

Digital industry has seen the highest peak due to this pandemic that we are facing. 2020 is a year that gave us so much to deal with and businesses had to go with the things that they never thought of.



One thing that nobody can ignore working in digital industry is content. With the increase in consumption, the requirement of content also grew. It made so many people start content creation agencies that provide content writing services.

Companies might ignore other types of content but they can never ignore textual content. It is required even if you need to have a business website. The world needs more of quality textual content to deal with the spam that people are creating on the Internet.

But, so many people think that the content creation market is saturated. According to them there are more creators than actual buyers.

Would you agree with that bold statement?

We do understand that there are more creators in the market. Freelancing platform like UpWork get more than hundred proposals to any random content writing gig. And, to deal with the competition noone can do anything because the client also gets confused on choosing the best one when there are hundreds of people.

We interviewed 10 digital marketing companies and asked them a few questions as given below:

  • Do you outsource your content?
  • Do you have a fixed outsourcing company or you choose as per your projects?
  • Do you think there are so many content writers out there?
  • How do you deal with choosing the right company for outsourcing content when there are hundreds of such companies?
Most of them answered "It's none of your business and we deal it in our own way." Though, it was not a professional reply but we understood that they are fed up of handling these companies. 

But, one thing that all of them had in common is that they try to fix a company and outsource from the same for all the projects. It saves a lot of time for them as they don't have to look for other source every now and then.

Now, we are asking the same questions to you too. Can you answer the questions and share your answers to our email?

We will be going through each and every answer and then would share the report in our blog that we publish every week. We will also feature the best answers from the answers that we will get. Make sure to leave your website address too so that we can reach out to you if required.

The answer from our side is that companies should focus on Word of Mouth Marketing. Create something that everyone wants to get it from you. We also outsource content for our client from a company that helped us get content with highest quality possible.

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